On Tuesday, October 20th, 2009, (shoot time starts at 6:00am) at Georges Music Room, 3915 West Roosevelt Rd., Chicago Public School students, community organizations, churches and activists will gather together to unite and advocate for non-violence within the community as well as use the hip-hop art form as a catalyst for change and a platform for youth to engage in community activism.
Local Chicago celebrities and artists including Twista, Malik Yusef, Naledge, Tiffany of Bad Girls Club, J-Niice (B-96), Leon Rogers (WGCI), The Cool Kids, Crucial Conflict, along with MTV host Sway will attend the rally/ video shoot in support of the community and song. Along with partnering with major brands, artist & celebrities, MTV has also made a Commitment to video;
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