If you are thinking about starting a business or have a business do you have a story behind your business? If not, you need one. It is important to have a story that helps people identify with your brand so even if someone duplicates your idea, they are not you and your brand will speak for itself. Brand image is more important than the quality of your product. Although quality is the goal. Nevertheless, think about McDonald's they don't make the best burger by far but they have a brand image that children as young as 1 year old and probably younger identify with. McDonald's is also not in the burger business, Ray Kroc started McDonald's to become a real estate mogul but we will revisit that at a later time!
If you are starting a small business, non-profit etc. Whatever business you are starting you are connected to that business, you are a direct reflection of the brand.
BRAND IMAGE is the impression of a product held by real or potential consumers.
So I dare ask you if you participate in social media, if someone were to visit your social media sites would the image you portray on those sites reflect to others that you are someone they should do business with? If the answer to this question is no, it is time to start re-branding yourself. If the answer is yes, keep up the good work.
If you are on social media, begin to make posts about what it is you are in business for or going into business to do. This doesn't mean post solely about your business or that you are looking to go into business. Begin to make posts to show that you are a subject matter expert. For example, if you want to start a baking business, begin posting pictures of the foods that you bake something to let people know what it is you are doing.
These are things that you can begin to do without having a solid business plan in place. You can begin branding yourself and laying the foundation so that when people think of you on your social media sites, they think of baking, sewing, cocktails, clothing, shoes, businesses, finances, entrepreneurship whatever it is you are interested in.
If you are anti social media we would encourage you to embrace social media. If you are not sure where to begin and how to start there are experts out there that can be of assistance to you if need be. As always you may contact us at epiphanyessentials@yahoo.com or leave a comment on this post.
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